tude is the wellbeing brand that teaches you skills.
We want to help people live happy & calm lives by changing the way you put your socks on and take the next step in your life.
We have gathered the info, digested the research and included the science to make all that we do first class.
Meet our founder
Holly Fuda is the pocket rocket behind all that we offer here at tude.
After a decade of working with athletes and leaders in professional sport, Holly wants to bring wellbeing strategies to everyone.
So, how can we take real science-based skills, simplify them, make it fun and teach people how they can:
Thrive in life
Understand who they are (and love it)
Develop their opportunities and
Enjoy the process…
Hello tude.
As a kid, I was cheeky, interested in everything and started eating solid foods as soon as I could. My school reports were always, “Holly is always talking and distracting others, if she could apply herself she will do great things”. I think I knew from a young age that I found people fascinating, I enjoy hearing their stories and helping where I can.
I love learning lyrics to songs, singing and dancing & playing sport- sometimes in the high performance space and sometimes in the house, breaking mum’s prized family heirlooms… Sorry mum!
Growing up I wanted to be a Postie, a Chef, a PE teacher, and an Elite Athlete. I have always had this real interest in learning and teaching. Science & PE were my favourite subjects at school. So I became qualified in Exercise Science, then completed a diploma of Education. To top up my learning journey I recently completed Values training and a Certificate IV in Elite Athlete Wellbeing.
From Sydney, to Melbourne, to Newcastle I have been working in the sporting industry for over 10 years now, from grassroots to the elite, working with athletes, officials and community groups along the way. After years of experiencing countless competitions with elite teams that work together to achieve a common goal, continually evaluating how to reach the optimal performance. Why should only people in elite teams & environments be exposed to these incredible insights from neuroscience, education and spiritual wisdom.
It is the fact that we are human at the end of the day and our shared language and behaviour that connects us, but in true paradox style, we are so different. So how do we create meaningful connection with ourselves and others to reach our potential? tude can fill you in.
Through reflection, discussion and life experiences, it is all the little things that make a difference. If we can all practice a little more mindfulness and appreciate the small things we can reduce our stress & train our mind.
Let me give you a couple of examples and see which of the senses kick in for you:
the first sip of the drink you’re craving (small double shot latte)
a warm bed with fresh sheets, followed by a deep restful sleep
eye contact followed by a smile
mopping up your plate with hectic fresh crusty Italian bread
when the surprise party actually works
the new growth on your house plant
freshly pumped tyres
hysterically laughing
singing at the top of your lungs
It’s the small things…
Learning and discovering more about myself, through a holistic lens to life, led me to realise that so much of what we do is interconnected.
Think; community, culture, mind, body & social relationships.
If we can make purposeful action to help us hack and enhance those areas, we could reach our full potential as a person, and perhaps if we all made small changes as a society…
“We can start a revolution of the way we connect and live”.
I have always been an optimistic person and someone who challenges the “way things have always been done”. But where do you sit? Because the common theme I hear-is, “I just don’t have time”, or “it’s not really my thing”.
Let’s make time, challenge your thought processes and look at how you can enhance your wellbeing.
You really can choose your attitude.
Make some tude time for you today.