The items you see in this shop bring you options to join the tude revolution.

We want to give you access to hack your thoughts, actions & feelings; so that you can choose your attitude to life.

This isn’t your usual wellbeing brand merchandise we are bringing you ways to unleash your potential on the world using tude tips & tricks to rewire your brain and build resilience. 

Each item comes with a wellbeing strategy...find one that works for you.